You have reasons for building a web site.

It is useful to set those reasons out in writing. Do so can play an important role in deciding what domain names are best suited to your purpose.

Clearly understanding your goals for the site is also very important in choosing a design, even for a very basic site.

Many small businesses have straightforward goals. They want a minimalist web page that tells people who they are, where to find them and what products they offer.

Walking Dolphins would ask for more detail because there are often unexpressed goals. For example, is there anything about your particular audience (potential and existing customers) that sets them apart from the rest of the population. If your products are primarily of interest to women, then it may be helpful to design a site with a more feminine look and feel. If your audience is composed of exclusively farmers, then the web site design can reflect that.